Increasingly we are working with businesses to create a component of their marketing strategy. Sound strange? Connecting vinyl art design with marketing. Here’s how….
Example 1: Branding offices and public spaces
For even the smallest budget you can infuse an office entrance, a special event or launch event, an exhibition stand and other high profile places with strategic branding.
From the basic implementation such as using work mixes, and branding statements, through actual extensions of your logo and branding elements in the least expected places:
Ideas:
-Using vinyl wall art specially designed with your brand to welcome people into an entrance.
-Extending branding by using vinyl art to decorate bathroom doors at events
-Infuse parts of your branding into an exhibition by wrapping desks, consoles and stools with elements of your brand.
Example 2: Create interactive branding solution with visitors to your office or exhibition stand.
By this we mean involving your customers or guests in your branding.
Recent examples of vinyl art installation that include customers are:
- Creating a wordfind using words that promote your brand. Build the wordfind on a Perspex panel so that customers or visitors can complete the wordfind puzzle while they wait. (Wordfinds are puzzles that looked jumbled but have words hidden in the lettering)
- Build a tree out of vinyl. As each guest arrives at office, expo or event, they had a vinyl leaf to the tree so that by the end of event the entire design has been built by the customers/ visitors.
These are just some of the great ideas that Cool Art Vinyl can bring to your business. We often work with marketing agencies, event stylists and advertising companies to implement and integrate vinyl art into the entire marketing strategy.
Some great companies we work with for this type of work include:
Marketing HQ: Growing Business- Chris Dale
The Style Salon
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